AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs in the US: Q4 2022 Performance
Discover the performance trends of the top 5 virtual fitness programs in the United States during Q4 2022, including weekly downloads, revenue, and active users.
During the fourth quarter of 2022, the top virtual fitness programs in the United States saw varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly metrics for onX Hunt: GPS Hunting Maps, Fitbit: Health & Fitness, Peloton: Fitness & Workouts, Strava: Run, Bike, Hike, and AllTrails: Hike, Bike & Run.
onX Hunt: GPS Hunting Maps saw a peak in weekly revenue at around $2.1M in early November, followed by a decline to approximately $1.1M by the end of December. Weekly downloads also peaked at 103K in late November, with a subsequent drop to about 25K in mid-December. Active users mirrored this trend, peaking at 250K in late November and decreasing to 177K by the end of December.
Fitbit: Health & Fitness experienced fluctuations in weekly revenue, peaking at around $1.3M in the last week of December. Downloads saw a significant rise, reaching 227K in the same period. Active users remained relatively stable, ranging between 6.1M and 6.6M throughout the quarter.
Peloton: Fitness & Workouts maintained a steady weekly revenue, averaging around $700K. Downloads showed an upward trend towards the end of December, peaking at 43K. Active users saw a slight increase from 420K in late September to 457K by the end of December.
Strava: Run, Bike, Hike had a consistent performance with weekly revenue peaking at approximately $630K in late September and declining to around $329K by mid-December. Downloads fluctuated mildly but saw a peak of 35K in the last week of December. Active users decreased from 1.3M in early October to around 939K by mid-December, before rebounding to 1.1M by the end of the quarter.
AllTrails: Hike, Bike & Run experienced a peak in weekly revenue at about $566K in early October, with a decline to around $173K by mid-December. Downloads peaked at 82K in early October and dropped to 27K by mid-December, before rising to 56K in the last week of December. Active users saw a decline from 546K in early October to around 260K by mid-December, with a rebound to 441K by the end of December.
For more detailed insights and data, visit Sensor Tower.
